Alex is the Founder and Managing Director of Lemon and Lime Digital, a consultancy practice specialising in marketing, communications, events and business strategy for not for profits, associations and small- medium business.

With over two decades working in community engagement and events, Alex now brings her vast experience and skills to Lemon and Lime Digital, to help small to medium businesses, associations and not-for-profits to develop and maintain an effective online presence and communication lines with their clients. Alex also works closely with businesses in a consultancy capacity, focusing on membership, marketing, sponsorship/ partnership and streamlining business practices.

Alex is an Independent Board Member with the Fleurieu Regional Waste Authority, an Independent Member of the City of Unley’s Business and Economic Development Advisory Committee and the Secretary of South Coast United Soccer Club. She has been part of the Club for close to 20 years. Alex was also an inaugural participant in the Football Australia Women in Football Leadership program and the Marjorie Jackson-Nelson Centre for Women’s Sport. Alex is passionate about grassroots sport and the positive impact it has on the community, players and volunteers involved.

Alex joined the Sport SA Board in February 2024.